This is the story of how Miquel grew Late to $40K/month with just one marketing system. *Get compliant:* https://www.vanta.com/lp/demo-1k?utm_campaign=1k_offer&utm_source=starter-story&utm_medium=paid-partner *Get our free guide to find a $1M business idea:* https://clickhubspot.com/ekm Follow Miquel: https://www.linkedin.com/in/miquelpalet/ Check out Late: https://getlate.dev/ 🔔 Follow the Second Channel: @StarterStoryBuild 🏁 We're hiring: starterstory.com/jobs This video is an educational case study of this founder’s experience. It is not financial advice and does not guarantee any income or results. Every business is different and your results may vary. Chapters: 0:00 - Zero to $40K in 7 months 0:50 - Need an app idea? 1:09 - App overview 2:41 - Founder background 3:40 - Distribution overview 4:44 - Is your app compliant? 5:44 - Deep dive on Google 6:50 - The SEO (Organic) Strategy 8:00 - The Paid Ads Strategy 9:20 - Find your $1M idea (free template) 10:06 - Google Playbook for 2026 13:28 - Late demo 14:55 - Tech stack and costs 15:21 - Advice to young founders 16:16 - Pat and Gus reflections 17:31 - Is SEO really dead? 19:19 - Time to build your idea!