This sushi restaurant proves that getting funding for unique ideas has never been easier. This million dollar business idea is for anyone interested in community-building.
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This sushi restaurant made over $30M dollars before it even opened…
It’s called the FlyFish Club and you need to own the NFT to get in. If you don’t have proof of ownership - sorry sir - you’re not allowed. What's crazy is they sold 1500 membership slots for 10K a piece - totaling out to $15M. Then they made another $15M on the secondary market. That’s $30M before they even opened their doors. It’s co-founded by Gary Vee - but that’s not the real reason it made millions. How can they sell $10K memberships to an unopened restaurant? They can do this because they’re hacking into people’s brains… kinda… let me explain Psychologists believe there are 8 desires biologically programmed into humans. One of those is… “to be superior, winning, and keeping up with the Joneses”(from Cashvertising). Rich people will throw their money at opportunities like this just for social approval. There are tons of other businesses built off this human desire: Black Cards, Equinox, Private Airport Lounges. If you can build something that taps into “keeping up with the Joneses”, that’s a million dollar business idea #12
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