Shaan Arora was struggling to grow his app until he discovered a secret that would take Alia to $4M ARR. In this video, Shaan shares the secret, as well as how founders can apply it to their own apps. 🛠️ Want to build your own app with AI? Check out Starter Story Build → https://build.starterstory.com/build/ai-build-accelerator?utm_source=youtube&utm_campaign=shaan Follow Shaan's journey: https://x.com/iamshaanarora 🔔 Follow the Second Channel: ‪@StarterStoryBuild‬ 🏁 We're hiring: starterstory.com/jobs Chapters: 0:00 - Intro 1:09 - Who is Shaan 1:30 - What is Alia 2:08 - Early days of Alia 3:01 - From 2 to 100s of customers 3:30 - The idea that changed Alia 4:16 - 'Positioning' strategy deep dive 6:07 - Build your own AI app 6:49 - Why Shaan didn't give up with 2 customers 7:40 - Is niching down scary? 8:35 - Shaan's re-positioning framework 9:34 - The team behind Alia 10:07 - Do only one thing, phenomenally